Pipeline
Partner Programme

You already tell your clients you're not a regular accountant.
Pipeline is how you prove it.

A fully managed digital marketing service — delivered direct to your clients, under your brand, credit going direct to you. You activate it. We do the work. Your clients see the difference.

6
Modules
1/mo
Cadence
100%
Your Brand
$0
Extra Staff
Client Performance — Live View Active
Revenue Growth
+33%
↑ vs same period last year
Google Ads ROAS
12.4x
↑ from 3.1x pre-Pipeline
Organic Traffic
+127%
↑ 8,420 monthly visitors
Returning Customers
69.8%
↑ email + retention driving repeat
Revenue — 6 Month Trend
Jan Feb Mar Apr May Jun
01 — Brand FoundationActive
02 — Website (Convert)Active
03 — Email CaptureActive
04 — Organic SearchActive
05 — Google AdsThis Month
Weekly report sent — The [Your Firm] Team · just now
What is Pipeline

Your clients need marketing. You need to be the one who delivers it.

Most accounting firms are brilliant at identifying what's holding a client's revenue back. The problem is what happens next. You refer them to an agency that doesn't understand their financials, charges a premium, delivers vague reports, and leaves your client more confused than before. The gap between advisory insight and marketing execution has always fallen on the client to fill — until now.

The old model

A single-focus agency. One channel, one campaign, one invoice. No visibility of your client's financials, no accountability to the numbers that actually matter. They optimise for clicks — not for what shows up in the P&L.

The Pipeline model

A full-stack marketing system — brand, website, email, SEO, ads, and retention — delivered one module at a time, under your firm's brand, with every result tied back to financials you already hold. You activate it. We do the work.

Three parties. One outcome.

Pipeline operates invisibly behind your firm. Your clients see your brand, your name, your results. You carry the relationship and the trust. We carry the execution. Your clients grow — and you get the credit.

"Pipeline isn't a marketing agency. It's the marketing capability your accounting firm never had — and your competitors don't know exists yet. The first firms to activate it will be the hardest to compete with."

Sound familiar?

Your advisory meetings find the problem.
Then everyone's stuck.

You're good at identifying what's holding your clients back. But identifying a marketing problem and being able to fix it are two different things. Right now, your only option is to refer them out — and hope for the best.

📊

Revenue is flat

You spot it in the numbers — traffic, leads, or sales aren't moving.

🗣️

You raise it

You bring it to the client's attention in the monthly meeting.

💸

They're on their own

Client finds an agency. Pays a premium. Gets vague reports. It costs more than it makes.

🔁

Same meeting next month

You're back in the same conversation. Nothing has measurably moved.

Without Pipeline
  • You spot the problem — but can't fix it
  • Client is referred to a third-party agency you don't control
  • Marketing results aren't measurable in their financials
  • Every meeting feels like the same conversation
  • Your advisory value starts to plateau
  • Client wonders what they're actually paying for
With Pipeline
  • You spot the problem — and you walk in with the solution
  • Pipeline delivers the fix under your brand, invisibly
  • You show marketing ROI directly in their P&L
  • Every meeting has a new module focus and measurable progress
  • Your advisory service gains a tangible, premium product
  • Client sees more value — and you earn a recurring commission
Why accountants win at this

You already have what every marketing agency has to beg for.

No marketing agency in NZ walks into a client meeting with full visibility of their financials. You do. That changes everything about how marketing results get attributed — and how much your clients trust what they're being shown.

You have the P&L

When Pipeline's marketing work improves your client's revenue, you can show that growth directly in their financials — in numbers they already trust, in a format they already understand. No agency can ever do that.

You have the trust

Your clients trust you with their most sensitive numbers. That trust extends naturally to any service you introduce. Pipeline doesn't have to earn trust with your clients — you already have it. We just give you something new to do with it.

You have the relationship

You meet monthly. You're already inside their business rhythm. Pipeline slots directly into that cadence — one module per month, one new topic per advisory meeting. No extra time, no extra meetings, no new relationships to manage.

"The accountant who can show measurable marketing ROI in their client's financials — and deliver the work that creates it — isn't just an accountant anymore. They're the most valuable person in the room."

The model

Three parties. One seamless system.
Your clients never know we exist.

Pipeline operates entirely behind the scenes. Every output — every report, email, update, and recommendation — goes out under your firm's brand. Your clients see your name. You get the credit.

The engine
Pipeline
Builds and delivers every module. Generates all outputs — reports, content, recommendations, automated actions. Invoices your firm monthly (net of commission). Invisible to your clients.
White-label
outputs
The partner
Your Firm
You activate marketing modules for your clients via the Pipeline App. The work is done and branded results are sent automatically, white-labelled with your firm's details. You invoice clients monthly — providing additional revenue over and above your existing advisory income. You earn 6 months of setup commission and ongoing monthly returns.
Your brand
The beneficiary
Your Client
Receives professional, branded marketing outputs. Sees measurable progress every month. Pays your firm — not Pipeline. Never knows Pipeline exists. Their trust in you deepens.
Pricing built around results, not agency margins. Every module is priced to be fully justifiable by the metric improvements it delivers — no inflated fees to cover sales teams, account managers, or agency overhead. Pipeline invoices you at the full price minus your commission. Your client pays what the work is genuinely worth.
No credential sharing required. Only you and your client have access to sensitive financial data. We use read-only access to a dashboard that features only the metrics required to prove performance. Pipeline reads only this sheet. No logins, no passwords, no risk.
Reports go direct to your client. Every weekly update and monthly report is sent directly to the end client, with your firm's branding. You're copied on everything.
What partners receive

Everything you need to deliver a premium marketing service — before your first client activates.

Partnership isn't just access to modules. It's the infrastructure, branding, tools, and systems needed to run a professional service under your name from day one.

We understand your time is valuable. You can't spend months trying to become a marketing expert, or take on hours of work forwarding reports, interpreting data, and managing client outputs. That's exactly what Pipeline handles via the App. You watch the process, discuss the numbers with your client, and verify the improvement showing up in their financials. That's your role — and it fits entirely inside the meetings you're already having.

Free — Partners Only

Your Firm's Brand Bible

Before your first client, Pipeline builds a complete brand bible for your accounting firm — free. This sets up all automated outputs under your brand and gives you a firsthand demonstration of the quality your clients will receive.

  • Logo usage rules and approved formats
  • Colour palette with hex codes locked
  • Typography hierarchy and tone of voice
  • Email sign-off format and imagery style
  • One-page brand application — all together
  • Delivered as a signed-off PDF
Full Access

Partner App — Full Access

Your dedicated partner portal gives you complete visibility and control over every client's marketing programme. Activate modules, track progress, view outputs, and monitor performance — all in one place.

  • Dashboard showing all clients at a glance
  • One-click module activation per client
  • Traffic light status on every active module
  • This month's ROI and commission summary
  • Auto-invoice to you when a module activates
  • Next module recommendation card per client
Always On

Automated Client Outputs

Every output your clients receive is generated, formatted, and sent by Pipeline — under your brand, to your clients, with you copied in. You walk into every advisory meeting already briefed.

  • Weekly branded email updates, every Monday
  • Monthly PDF report in your firm's colours
  • Module completion reports with ROI analysis
  • All signed off as "The [Your Firm] Team"
  • Sent direct to client — you're CC'd always
  • Pipeline never appears on any client output
The 6-month journey

One module per month. Every advisory meeting has an agenda — and a result.

The one-module-per-month cadence isn't just practical — it gives your monthly advisory meeting a built-in structure. Each month your client has something new delivered, something measured, and something to look forward to. No two meetings feel the same.

Why one per month?

Each module builds on the previous one. Your client's website needs to convert before you drive paid traffic. Their email capture needs to work before SEO traffic arrives. The sequence is the system — and the system is what creates compounding results. Rushing the sequence breaks the compounding.

Month 1 · Client pays $1,200
01
Brand Foundation
Locks your client's brand identity — logo rules, colour palette, tone of voice, imagery direction. The activation key for every automated output that follows.
Signed-off brand bible PDF
Tone of voice guide with examples
Unlocks all subsequent modules
Month 2 · Client pays from $1,950
02
Website (Convert)
Audit first — then one of three paths: Optimise ($1,950), Shopify Rebuild ($5,500), or WordPress Rebuild ($6,500). No point driving traffic to a site that doesn't convert.
Written audit and recommendation
Optimise or rebuild — Shopify or WordPress
Monthly monitoring included Months 3–6
Unlimited revisions until it is right
Month 3 · Client pays $2,400
03
Email Capture
Automated email flows — welcome, abandoned cart, post-purchase nurture. Image design included. Monthly email management included through Months 4–6.
Welcome + cart recovery sequences
Branded email templates with imagery
Monthly management included Months 4–6
Unlimited revisions until it is right
Month 4 · Client pays $2,800
04
Organic Search (SEO)
Technical SEO, content, and search visibility. 2 articles published monthly. Rankings move 60–90 days from setup. Monthly SEO management included Months 5–6.
Technical audit and on-page optimisation
2 keyword-targeted articles per month
Monthly management included Months 5–6
Month 5 · Client pays $1,600
05
Google Ads
Managed paid search — into a funnel that now converts and captures. Client pays ad spend direct. Pipeline fee is management only. Minimum 3x ROAS floor guaranteed.
Campaign build or full audit
Bid management and keyword expansion
Monthly management included Month 6
Month 6 · Client pays $1,400
06
Retain
Lifecycle email, repeat purchase sequences, reviews and referrals, LTV tracking. The highest-margin work — zero acquisition cost, working only with existing customers.
Repeat purchase sequences
Review and referral automation
LTV tracking and monthly reporting
What your clients receive

Professional outputs. Your brand.
Delivered before you even open your laptop.

Weekly client updates

Every Monday, your client receives a short branded email: one headline metric, what was done this week, what's happening next. Signed off as "The [Your Firm] Team." Reads in 30 seconds.

Monthly branded PDF report

A polished, data-backed monthly report in your firm's colours and logo. ROI headline on page one. Module-by-module breakdown. Every number has context. You walk into the advisory meeting fully briefed.

Module completion reports

When each module finishes setup, a completion report fires automatically. What was built, the before baseline, early results, and the next module recommendation with ROI projection. Your client sees serious value, every time.

Work happens weekly, not in bursts

Each module's outputs are staggered across the month — one section per week. Your client sees consistent, regular progress. Not a one-off sprint. This is what professional ongoing service looks like.

April 2026
Performance Summary
Prepared by The [Your Firm] Team · April 2026
Revenue
$38.2K
↑ 22.4%
ROI
6.8x
↑ 1.2x
Conv. Rate
2.9%
↑ 0.6%
12 product pages optimised for search
Done
2 new keyword articles published
Done
Abandoned cart flow recovering 9.2%
Done
Google Ads bid optimisation — Week 3
This week

Every report uses your firm's logo, colours, and sign-off. Your client never sees our name.

Built on our own business

We didn't design this in theory.
We built it on ourselves.

Before we offered Pipeline to anyone else, we ran the entire module stack on our own NZ business — an outdoor retail brand operating nationwide. We built the dashboard, stacked the modules one by one, and watched the compounding effect happen in real time.

The results were impossible to ignore. Google Ads delivering 12x returns. Returning customer rates that most retailers would consider exceptional. Revenue growth that came from the system working together — not from any single channel doing well in isolation.

That's when we knew the system was ready to offer. Not in theory — in practice, on a real NZ business, with real numbers.

12.45x
Google Ads ROAS
Return on ad spend
69.8%
Returning Customers
Email + retention driving repeat revenue
+33%
Revenue Growth YoY
Q1 2025 → Q1 2026
2.52%
Conversion Rate
All channels combined
Modules active on our own business
01
Brand Foundation
Active
02
Website (Convert)
Active
04
Organic Search
Active
05
Google Ads
Active
Your revenue

Same meetings. Same clients.
An additional revenue stream from both.

Pipeline adds a commission structure on top of your existing advisory fees. Setup commissions when a module activates. Recurring monthly commissions for as long as the client is active. You earn on meetings you're already having.

Module
Client Cost
Your Commission
01 Brand Foundation
$1,200
$240
02 Website (Convert)
$1,950
$390
03 Email Capture
$2,400
$480
04 Organic Search (SEO)
$2,800
$560
05 Google Ads
$1,600
$320
06 Retain
$1,400
$280
Full programme — 6-month journey
$11,350
Total client cost
$2,270
Your commission
Monthly outputs are included in setup fees during the programme. No monthly charges stack during the 6-month journey. At Month 7, clients choose to continue on the maintenance bundle at $2,650/mo retail. Your discount (20%) is netted off Pipeline's invoice to you. One clean transaction per module activation. All NZD, GST exclusive.
Monthly maintenance per client ongoing
1 active client
First client at full maintenance bundle
Client Cost
$2,650
per month
Your Commission
$397.50
per month
5 active clients
Growing partner cohort
Client Cost
$13,250
per month
Your Commission
$1,987
per month
10 active clients
Established pipeline of clients
Client Cost
$26,500
per month
Your Commission
$3,975
per month

These are commissions earned on top of your existing advisory fees. The meetings are already in your calendar. Pipeline adds a revenue stream to the advisory relationship you're already managing.

Commission escalation — 10+ clients

When you maintain 10 or more clients on monthly maintenance, your commission rate increases to 25% across everything — setup fees and recurring monthly.

The 25% rate applies for as long as 10 or more clients remain on active monthly maintenance. Drop below 10 and the standard rate resumes automatically. No applications, no renegotiations — it's built into your partner agreement.

The team

Experienced. Accountable.
Invisible to your clients.

A small, focused team with real business experience — not a large agency with high overheads and junior staff on your account. We've run these systems on our own businesses. We know what moves the numbers.

J
Joel
Strategy & Growth Director
Founder and strategist. Built Pipeline after running the full module stack on his own NZ business and seeing the compounding results firsthand. Leads partner relationships and growth strategy.
L
Lisa
Creative & Delivery Lead
Leads creative execution — web design, email templates, imagery, and brand work. Every client output that requires a human eye goes through Lisa before it goes anywhere near your clients.
K
Karla
Operations & Support
Keeps the system running. Client onboarding, platform access, scheduling, and partner support. When you need something sorted, Karla sorts it.
Getting started

One onboarding session.
Your brand built in. Your first client live.

1

Partner Onboarding

One face-to-face or video session with Joel. We walk through the portal, the module sequence, and how your advisory meetings work with Pipeline bolted on. One session — done.

2

Brand Bible Built

We document your firm's logo, colours, typography, tone of voice, and email sign-off format. This is what makes every client output genuinely yours. Free for all partners.

3

First Client Activates

You identify a client who would benefit from Module 1. You activate through the Partner Portal. We handle everything from here — you're copied on every output, every week.

Working with a small number of NZ accounting firms.

Pipeline is not an open programme. We're building with a small cohort of partners who want to move first — before this becomes standard practice in the industry. Early partners shape how the system evolves and have the advantage of being ahead of the market when their peers catch up.

Early
Partner Cohort
The Pipeline app

Every client. Every module.
Always visible. Zero extra work.

Your entire client programme lives in the Pipeline app — updated automatically as work progresses. You don't manage the work. You simply stay informed.

Live progress tracking

See exactly which module is active for each client, what has been delivered this week, and what's scheduled next — without asking anyone.

Client deliverables, automatically logged

Every report, email, and output sent to your client is recorded in the app the moment it's delivered. Your commission summary updates in real time.

Completely hands off — no extra staff required

Pipeline runs the programme. The app keeps you informed. No additional headcount, no chasing updates, no extra cost. You walk into every client meeting already briefed.

app.pipelinehq.co.nz
P
M
Client Dashboard
+ Activate Module
Active Clients
3
Modules Running
7
Commission/mo
$1,193
Reports This Week
4
Client
Active Module
This Week
Status
Parata Plumbing
04 — SEO
2 articles
On track
Kōwhai Dental
05 — Ads
Bid review
In review
Aro Valley Law
03 — Email
Flow live
On track

The Pipeline partner app — live view of all active client programmes

Ready to add a marketing service
to your practice?

Book a 30-minute call with Joel. No pitch deck, no hard sell — just a direct conversation about whether Pipeline is a fit for your firm and your clients.

Or visit pipelinehq.co.nz to see Pipeline's client-side service
Your advisory practice. Their marketing results. Your name on both.